Step Inside Xiaomi
Bloomberg staff photographer Brent Lewin paid a visit to Xiaomi Corp.’s offices in Beijing last week.
Xiaomi, pronounced she-yow-mee — meaning “little rice”, is one of the fastest-growing tech companies in the world. The four-year-old smartphone maker toppled Samsung Electronics Co. last quarter to lead smartphone sales in China.
The Beijing-based company, led by chief executive officer Lei Jun, is targeting overseas Chinese to lead its global expansion as it starts sales in Singapore, Indonesia, Thailand and India.
As Lei told Bloomberg Businessweek earlier this year, his goal is basically world domination.
“The creative economy [in China] continues to rise, entrepreneurship is surging, and our innovation abilities are growing,” he wrote in an e-mail to Bloomberg Businessweek. “We’re the world’s largest consumer market. After several decades of effort, this is the trend. Chinese technology companies are coming to the rest of the world.”
Photographer: Brent Lewin/Bloomberg
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